Sadly I have seen it so many times.  People think there is money to be made on the internet so search for the hottest niche and attempt to create a product about it.  They end up trying to write about a subject they have no interest in and do not understand, purely because “that is where the money is”.  As a consequence they quickly become bored and discouraged and a month later they have either given up on the whole internet marketing idea completely and are cursing the day they connected their computer to the internet or else had seen another shiny opportunity packed full of false promises and are now chasing after that.

If someone has tricked you into thinking you can become rich overnight then you need to read my blog post The Dark Side Of Internet Marketing!  Online success is a long journey that requires perseverance and dedication.  When starting out you really do need to choose a niche that you are passionate about, one you enjoy researching and talking about, or else you are doomed to failure before you start.  You will encounter many distractions and problems along your pathway to success and you will often feel discouraged.  You really do need to start your journey to success by choosing a niche you are passionate about.

If you are passionate about the subject you are writing about it becomes a joy to create your product and you look forward to completing it and sharing it with the world.  You become proud of what you are creating and your passion shines through your words bringing your product to life when read by your customers.

In my particular case I recently had my blog hacked.  After the initial reactions of anger had subsided I became passionate about securing my blog and have decided to create a product about what I discovered in order to help other people protect their Blogs.  I am still creating my “Essential Blog Security” product but because it is a subject that I am genuinely interested in, and am passionate about, it is a joy to write it and I am looking forward to when I can offer it for sale to help others protect their blogs.

Create products you are passionate about and the creation process becomes a joy rather than a chore!

Ian.